Tulipan, an Argentine condom manufacturer, created new packaging to promote the “No Means No” concept of consent. Their box requires four hands to open. But this packaging fails to recognize that someone can be forced, coerced or deceived into cooperating. And when that happens, CONSENT is not present no matter how many hands have stirred this pot!

Less than 15% of Argentine men are estimated to actually use condoms. Never-the-less, this version of consent confusion intensifies the mischaracterization of consent as agreement by any means.  While “No” always means “No,” “Yes” only means “yes” when it is “freely given, knowledgeable and informed.  #FGKIA!”

Just like a Marlboro cigarette box is required to display a warning, Tulipan’s boxes should bear this notice:

“Regardless of how many hands open this box, consent is not present if either party has been forced, coerced or deceived to to do so.”